6 Ways to Grow Your Practice Using Social Media

Social Media for Veterinary Practices

Whether we like it or not, we live in an age where social media reigns, and if you want to reach your millennial clients…it’s the best way to do it. Being active on social media enables you to engage with your clients to start a conversation. Start by considering the type of content you plan to share (content is key!), then identify a staff member who is responsible for managing your social presence. This person needs to be readily available to respond to client comments and questions—the sooner the better.

1. Get Active on Facebook. Facebook is a great way to share content that engages your clients. Whether you post about a community event that you were recently involved in, a contest with an incentive, or just something quirky or interesting—make sure it’s shareable. Consider the types of things that you would normally share, or that you see being shared on Facebook. Be sure to post on a regular basis as well. According to Hubspot.com, post at least 5 times per week, but no more.

2. Give Twitter a Try. According to forbes.com, there are more than 328 million active users on Twitter. Though it may not be as popular as Facebook, don’t let it slip through the cracks. Use Twitter to tweet out quick updates about your practice, promotions, pet-related tips, articles, videos, and more.

3. Instagram is In. Sharing photos and videos for your clients has never been easier with Instagram. “Instagram Stories,” the ability to upload video live, is a built-in tool in the app that gives your clients an insider’s view of your hospital. Post at least one photo or video a day to keep your clients engaged, and don’t forget to use hashtags to further your reach and attract more like-minded followers. Keep in mind that content should be meaningful and used to evoke emotion, such as pictures of adoptable pets at your clinic, a recovering pet, community events, etc.

4. Put Your Practice on YouTube. Did you know that the second most popular search engine in the world is YouTube? With over 1 billion active users each month, it’s one of the best free social media options out there. If your practice doesn’t have a YouTube page, put the time into creating one now. You can use it to promote your services, and to educate your clients. You could create videos such as, “How to brush your cat’s teeth,” or take your viewers through a video tour of your practice. The content opportunities are endless.

5. Share Content on LinkedIn. If you want to establish yourself and your clinic as a thought-leader in the veterinary industry, having an active LinkedIn account is essential. According to the Content Marketing Institute, LinkedIn is an extremely effective social media platform for businesses to share content. With the option to purchase advertising, you can expand your reach to include your followers, connections, and other influencers in your industry. Don’t forget to ask for recommendations and endorsements to include on your page. They go a long way.

6. Use Social Media to Grow Email Subscribers. Email is a great method for sending important information to your clients. Social media and email go hand in hand: You can use your social media networks to promote signing up for your email program, and you can use your email program to promote your social media channels. Include social icons in emails, ask your email subscribers to share and connect with you on social media, and provide incentive to connect.

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