Embrace Partners with The Good Dog Foundation


Cleveland, OH (May 4, 2020) - In times of stress and instability, pets bring their people immense comfort and play an important role in improving their mental health. Embrace Pet Insurance, one of the nation's top-rated pet insurance programs, is launching a social media campaign in honor of Mental Health Awareness Month in May to educate Americans on how their pets can improve their mental health. The campaign encourages pet parents to share on their Instagram, Twitter and directly to Embrace's Facebook how their pets have positively impacted their mental health using the hashtag #PawsitiveEffects. For every use of the campaign hashtag, Embrace will donate $5.00 to The Good Dog Foundation - with the goal of raising $5,000 during the month of May.

According to the Human Animal Bond Research Institute (HABRI), one in four adults live with a mental illness, but over 60 percent of those reported less stress, a new sense of purpose, an easier time forming connections and more physical activity in their day-to-day lives thanks to their pets.

"Embrace is excited to partner with The Good Dog Foundation during May in support of Mental Health Awareness Month," said Brian Macias, President of Embrace Pet Insurance. "It is important to shed light on the comfort and support pets give us, especially as our world is changing in such dramatic ways. Our hope is to bring positivity in times of mental strife while supporting an organization that fully endorses the human-pet bond."

Founded in 1998, The Good Dog Foundation trains volunteers and professionals to provide therapy dog visits to help people heal and cope. The Good Dog teams have logged more than 30,000 hours annually at hospitals, schools, nursing homes and community organizations across New York, New Jersey, Connecticut and Massachusetts. The organization is continually innovating and developing programs to reach new groups that can benefit from dog animal therapy. One of their current studies, "Parenting, Prison, and Pups," aims to provide female inmates with parenting training through service dogs to help enhance their bonds with their children and reduce recidivism.

Rachel McPherson, Good Dog's founder and president, added: "Well-trained therapy dogs can produce feelings of joy and safety in people, which we have never needed more than now. While in-person visits are suspended during the pandemic, Good Dog is using Virtual Therapy Dog Visits to help our frontline healthcare providers and others struggling with trauma and isolation. Embrace Pet Insurance and all those participating in this campaign are throwing a critical lifeline to people in need."

Giving back to the pet community is a core tenet of Embrace's company philosophy and culture. For every policy sold, Embrace donates $2.00 to pet-related nonprofits doing incredible work to advocate for animals. For more information about the #PawsitiveEffects campaign, please visit click here.

About Embrace Pet Insurance

Embrace Pet Insurance, a part of NSM Insurance Group, is a top-rated pet health insurance provider for dogs and cats in the United States. Embrace offers one simple yet comprehensive accident and illness insurance plan. In addition to insurance, Embrace offers Wellness Rewards, a non-insurance, optional preventative care product that is unique to the industry. Wellness Rewards reimburses for routine veterinary visits, grooming, vaccinations, training, and much more, with no itemized limitations. Embrace is a proud member of the North American Pet Health Insurance Association (NAPHIA) and continues to innovate and improve the pet insurance experience for pet parents across the country. For more information about Embrace Pet Insurance, visit EmbracePetInsurance.com or call (800) 660-3817.

About The Good Dog Foundation

Since its inception in 1998, The Good Dog Foundation has had a singular mission - using Animal Assisted Intervention to help children and adults heal from the trauma of disease, disability, and disaster. Our healers are extraordinary dogs and their human handlers. Some are volunteers who help people in hospitals, schools, nursing homes, and more. Others are professionals - educators, healthcare providers, criminal justice workers and the like - who want to team with a dog as part of a professional practice in what is known as Animal Assisted Therapy or Animal Assisted Education. They all turn to Good Dog because of our devotion to safety and best practices in teaching therapy dog teamwork. In addition, The Good Dog Foundation invests in scientific research, partnering with major academic and medical institutions. As a result, we are helping advance Animal Assisted Intervention in the U.S., where it is now widely available to enhance the efficacy of traditional therapeutic approaches to human healing and learning. To donate, or for information, go to www.thegooddogfoundation.org.

Media Contact:

Stephanie Kesselem

(216) 645 2178