August 30, 2018 - Cleveland, OH - In an effort to raise awareness of pet adoption opportunities across the country, Embrace Pet Insurance has joined FIDO Friendly Magazine's Get Your Licks on Route 66(R) adoption tour as the official pet insurance sponsor.The tenth annual Get Your Licks on Route 66(R) tour will make its way across the country, stopping in 7 states and 14 cities along the way. Each event will take place at a local pet adoption site where the public will be invited to join the festivities. The 2018 tour will not only bring family fun and excitement to each community that it passes through, it will save pet lives, raise money, educate the public, and help animal welfare by creating national awareness about homeless pets in need of loving homes.FIDO Friendly Magazine is a pet-focused travel and lifestyle publication and this tour helps promote the benefits of traveling with pets as the perfect way to enhance the human-pet bond. At Embrace, we know unexpected accidents and illnesses can happen at any time, even on vacation - and our dogs and cats aren't exempt from this. Having pet insurance is like having a safety net for unexpected veterinary bills. It provides peace of mind that if the unexpected happens, pet parents are covered. Pet insurance has no networks, so pets can receive treatment with any licensed veterinarian while traveling."When Embrace Pet Insurance learned about Fido Friendly Magazine's month-long adoption tour, we knew we wanted to be involved. Not only is the tour a great opportunity to raise awareness for pet adoption, it also encourages pet parents to travel with their pets. We're always looking to share ways that pet parents can enhance the relationship that they have with their pets and what better way than this?" said David Rodgers, Director of Marketing at Embrace.Ten years ago, Susan Sims, Publisher of FIDO Friendly Magazine, started the cross-country pet adoption tour. Sims said, "We wanted to think of a way to give back to the shelter community. Get Your Licks on Route 66(R) is the perfect vehicle to spread the word across America about the importance of spaying and neutering and to help shed light on the plight of shelter pets. I am proud to say that in the first nine years of the tour, we have helped place more than 11,000 pets in their forever homes."Emmy Award-winning TV Host Brandon McMillan of the CBS weekly television series Lucky Dog will be the official spokesperson of the tour for the fourth year in a row. He will be signing autographs from 11am-1pm PT at the kick-off event in LA. To learn more about the 2018 tour, visit: https://www.fidofriendly.com/blog/fido-friendly-magazine-10th-annual-cross-country-pet-adoption-tour-get-your or search or use the hashtag #GetYourLicksonRoute66 on social media.