Embrace Introduces Healthy Pet Deductible

September, 24, 2012 - Beachwood, Ohio - Continuing its tradition of innovation in pet insurance, Embrace becomes the first and only pet insurance company to offer pet parents a Healthy Pet Deductible benefit for not claiming.

Available immediately in most states at no additional cost, Healthy Pet Deductible decreases a pet's annual deductible by $50 for each year that the pet receives no claim reimbursement.

For example, if a pet has a $200 annual deductible and two years go by without a claim reimbursement, the deductible will be reduced to $100 ($50 credit from year one and $50 credit from year two) in year three.

Embrace Pet Insurance Marketing Manager, Kate Zirkle, says "Our desire to see happy, healthy pets was a strong motivator for introducing the new Healthy Pet Deductible. We strive to do what's in the best interest of our pet parents so it's wonderful to be able to tangibly reward them for their pets' good health."

The Healthy Pet Deductible will be available to all new policyholders within the month and is rolling out to current policyholders at renewal. This brand new feature should encourage pet parents to keep their insurance plans even if they do not claim, enabling their pets continuous protection and no lapse in coverage.

Embrace Pet Insurance CEO and Co-Founder, Laura Bennett, says "One of the reasons pet parents tell me they don't buy pet insurance is that they think they'll just wait until their pet is older and when they are more likely to need pet insurance. Unfortunately, accidents and illnesses occur at young ages as well as older ages, just like in humans, and expensive health surprises do happen. With the Healthy Pet Deductible, whether you use the insurance or not, your benefits accumulate over time."


About Embrace

Embrace Pet Insurance is a specialist insurance company focused on changing the pet insurance business. Embrace provides flexible cat and dog health insurance products, removing the need to choose between necessary, but costly, medical care versus the life of a much-loved pet. Embrace is a privately owned, Ohio-based company and is one of the most highly rated pet insurance companies in the industry.

About the North American Pet Health Insurance Association

Embrace is a member of the North American Pet Health Insurance Association (NAPHIA), featuring Laura Bennett as the Chairman of the Board. Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of quality pet health insurance to North American pet owners, the general public, and the veterinary community. As an association, it is committed to high standards and transparency in all of our actions and products To learn more, visit www.naphia.org