History of Embrace

Founded in 2003, Embrace has grown in leaps and bounds.

Embrace was only just a pet insurance concept when it won the 2003 Wharton Business Plan Competition – a concept that has blossomed into the amazing company that we all know and love.

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NorthCoast 99 Award

June 2021 - Embrace was named one of Northeast Ohio's Top Workplaces by The Plain Dealer for the 7th time.

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Raised Over $200,000

September 2020 - EmbraceCLE Community Challenge launches raising over $200,000 for Cleveland-area nonprofits.

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Top Workplace

June 2020 - Embrace was named one of Northeast Ohio's Top Workplaces by The Plain Dealer for the 6th time.

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Service Excellence Award

December 2019 - Embrace is awarded the 2019 International Service Excellence Award Service Champion Award.

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September 2019 - Embrace partnered with PawSupport to give policyholders 24/7 access to a pet help line for guidance on pet-related issues including behavioral, dietary, and wellness concerns.

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Embrace Mobile App

April 2019 - Embrace policyholders can now manage their policies anytime, anywhere with the Embrace Pet Insurance mobile app for iOS and Android devices. 

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MyEmbrace Launch

June 2015 - Further enhancing the customer experience, Embrace launched MyEmbrace, our online customer portal.

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Helen Woodward Animal Center

April 2014 - Embrace partnered with Helen Woodward Animal Center, one of America’s top non-profit animal welfare organizations, to help protect pets in their forever homes.

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Armed Forces Insurance

November 2013 - Striving to make pet insurance a household name, Embrace and American Modern Insurance Group worked with Armed Forces Insurance to protect even more cats and dogs.

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Healthy Pet Deductible

September 2012 - Healthy Pet Deductible was launched, rewarding pets with a $50 credit towards their deductible for each healthy year.

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American Modern Insurance

August 2012 - Embrace partnered with American Modern Insurance Group, an AM Best A+ Superior rated insurance carrier.

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First Policy Sold

October 2006 - Embrace sold our first policy on October 10, 2006

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Wharton Business Plan Winner

July 2003 - The 2003 Wharton Business Plan Competition winner was a pet insurance concept later named Embrace Pet Insurance.

Keep Up With The Latest From Embrace

Check out our press releases to learn more about the newest policy features and newsworthy announcements.