Pet Insurance Reviews

Seeking out multiple sources of information is essential to any major purchase. To help you decide where to place your trust in insuring your dog or cat we've compiled a list of reputable independent review sources.


Founded in 1912, the Better Business Bureau has a mission for helping create an ethical marketplace where buyers and sellers can trust each other.

Although in the case of pet insurance companies, their rating system doesn't provide much of range in scores, you can use the site to get a feel for how many people have filed complaints, whether or not the company has resolved them and perhaps most beneficial, what type of complaints have been filed. Look for this table:

Complaint Categories
  Advertising/Sales Issues  
  Billing/Collection Issues  
  Delivery Issues  
  Guarantee/Warranty Issues  
  Problems with Product/Service

Pet Insurance Review has been around since 2005 and has served as the vanguard for the pet insurance industry. No other site comes close to matching the depth of reviews provided. The review count below is based on each company's lifetime ratings.

Pet Insurance Review Embrace ASPCA Pet Health Insurance Healthy Paws Petplan Pets Best Trupanion VPI/Nationwide

  # of Customer Reviews 5,818 2,501 3,097 2,363 1,700 4,569 3,107  
Based on reviews as of April 27, 2017


Yelp has been in business since 2004, and while you may use them primarily for restaurants and hotels, Yelp is an excellent source for pet insurance reviews. Yelp is one of the 100 most visited websites in the U.S. Yelp serves as a good filter to get a quick take on the good, the bad, and the ugly.

One thing to be aware of when using Yelp is filtered reviews. Filtered reviews are hidden under a separate link at the bottom of the company's listing and the scores there are not factored in Yelp's overall rating. The reviews are from real customers who simply aren't "power-users" -- they haven't posted enough reviews on their site.
Filtered reviews on Yelp

Other Sources

AM Best - an excellent source to measure a company's financial stability. In the world of insurance this translates into the long term health of a company being able to payout claims.

Consumers Advocate - while much smaller than the website above with a similar name, pet insurance reviewer has perhaps the most complete view available with customers ranking on service, cost, coverage, and claims, summarized by each company getting an overall yes or no recommendation