September is Pet Health Insurance Month

Ah, it’s that time of year again, Pet Health Insurance Month. (What, did you think I was excited for - back to school and all things pumpkin spice?) It’s a time when us pet insurance geeks are allowed to be a little extra giddy about things like diminishing deductibles and multiple pet discounts. I mean, sure, here at Embrace HQ we’re passionate about pet insurance 365 days a year. But Pet Health Insurance Month is when we get to let our fiscal freak flags fly, if you will.

NAPHIA BannerWe’re pulling out all the stops to celebrate too. This month we’ll hear from Dr. Rex Riggs about how pet insurance prevents financial euthanasia in his practice. I’ll have exciting details about our new and improved age guidelines. We’ll also take a look at some common misconceptions about what pet insurance is and how it works.

Read more



Dr Marty Becker and Embrace Pet Insurance partner up

Dr Marty finalI'm so happy to announce that Embrace is partnering with Dr Marty Becker, also known as America's Veterinarian, to spread the word far and wide about Embrace's affordable and effective pet insurance to prevent economic euthanasia when cats and dogs get sick.

Read more



Embrace in the news

We've had a lot of excellent press coverage at Embrace lately. Some of the good coverage because of our recent change in ownership, and some of it just because.

Our recent change in ownership is our most exciting update since we changed our underwriter to American Modern Insurance Company ® a year ago.

Before I get into details of the transaction, the bottom line is that:

  • Embrace is staying and growing in northeast Ohio,
  • we are remaining independent from other insurance organizations, and
  • we will continue to provide the great Embrace experience you've come to know from us. Nothing is going to change that way.

As for details, there's a great Plain Dealer article on the transaction "Embrace Pet Insurance Finds Success Keeping Tails Wagging". A private investor with deep experience in the insurance world, Beauvest (US), acquired all the shares of Embrace except for those belonging to me (Laura Bennett) and Alex Krooglik (we're the co-founders). Once that was complete, five of the original investors bought back in, indicating their continued confidence in Embrace and Alex and me (which was very much appreciated by all of us.)

Read more



September is Pet Health Insurance Month

Bulldog_PurpleIcepackLet's talk about pet insurance!

Many of you know, I am the Chairperson of the Board of the North American Pet Health Insurance Association (NAPHIA) where our goal is to increase awareness and trust of pet health insurance across North America. Pet insurance has been around for over 30 years in the US but less than 1% of cats and dogs are insured. Compare this to over 25% insured in the UK and you'll understand our goal more clearly.

Read more



Embrace's new Healthy Pet Deductible

When I announced the Embrace Pet Insurance move to our new underwriter, American Modern, I promised to tell you about our new diminishing deductible feature, also known as the Healthy Pet DeductibleTM.

If it sounds familiar, it's probably because you have seen quite a few TV ads from several large auto insurers with their own versions of the deductible reducing every year of claims-free driving. The Embrace Healthy Pet Deductible is very similar - if you go a year without any claims paid out for your pet, your next year's annual deductible reduces by $50 and so on every year, until you reach a $0 deductible.

Read more



Embrace has a new insurance partner - A+ rated American Modern Home Insurance Company

As of today, Embrace is selling American Modern Insurance Company ® pet insurance policies in 38 states (see the list on the Embrace's Underwriter page). We are in the process of rolling out all 51 jurisdictions we work in, so if your state isn't on the list, it will be very soon.

Why are we changing insurance underwriters?
The usual thing that comes to mind when you hear a company changing underwriters is that something has gone amiss with the partnership between the pet insurance program and the underwriter; however, in the case of Embrace Pet Insurance leaving RLI, quite the opposite is true.

Read more



Hey - it's my 1000th post on the Embrace Pet Insurance blog!

It's hard to believe that 999 posts ago, I wrote the first Embrace blog post called "What am I trying to do?" on April 28, 2005. As an entrepreneur, I have no time to look years ahead in the future but I must admit, years ahead, it is certainly darn satisfying to look back.

Just to backtrack, the Embrace blog came about as follows.

Alex Krooglik and I (Laura Bennett) were part of the team that won the 2003 Wharton Business Plan Competition with a pet insurance idea (I know! Who'd have thunk it). Once we graduated, we decided that pet insurance is what we wanted to do with our lives and thus Embrace Pet Insurance was born in July 2003. Several years went by (raising money is a cinch compared to finding an insurance partnership) and we sold our first policy in October 2006. Things keep getting better ever since.

Read more



Update on slow claims processing at Embrace

As a company obsessed with our relationship with our Embraced pet parents, we have been going through a painful experience over the last few months as we work to improve our claims process.

To put it plainly, the time it takes to process an Embrace claim has been far too long and in many cases well over the 15 business days we promise our pet parents. This is not like Embrace; not like us at all. 

In the spirit of openness and honesty, I thought I'd go over how this happened and what we are doing about it so everyone is in the loop. This is not about excuses (because in the end, it's just not good enough; there are no excuses long enough for that), I'm just presenting the situation as it happened and what you can expect going forward.

Read more



Top 10 Pet-related Trends 2012

Myla loves barley 4Did you know that that spending on pets in 2011 topped $50 billion for the first time? That's a lot of dog collars, don't you think! 

Actually, we spend on everything from pet accessories and food to veterinary care and services such as boarding and pet sitting. To put $50 billion in perspective, the pet industry tops the book publishing ($31 billion) and women’s clothing ($41 billion) industries by a healthy margin.

Read more



New Feature: View your Embrace claim status online

Embrace Pet Community - I heart HubertExcellent news! You can now view your Embrace Pet Insurance claim status online. It's about time!

Go to our website, click on the "after you enroll" tab and right at the bottom, click the "view your claims".

Or you can click directly this view your claims and bookmark it for future use.

Read more





Get an Embrace Pet Insurance Quote