January 03, 2012
Did you know that that spending on pets in 2011 topped $50 billion for the first time? That's a lot of dog collars, don't you think!
Actually, we spend on everything from pet accessories and food to veterinary care and services such as boarding and pet sitting. To put $50 billion in perspective, the pet industry tops the book publishing ($31 billion) and women’s clothing ($41 billion) industries by a healthy margin.
Want to know what is driving pet spending in 2012? Hop on over to the Embrace site for an in-depth look at pet-related trends for 2012.
Pet Industry Trends 2012
Pet Industry Trends 2011
Pet Industry Trends 2010
Pet Industry Trends 2009
Pet Industry Trends 2008
Pet Industry Trends 2007
Pet Industry Trends 2006
About the author: Laura Bennett FSA CFA is the CEO and Co-Founder of Embrace Pet Insurance. Her career working in the insurance industry has taken her from Toronto, Canada and Dublin Ireland to the US, where she obtained her MBA from the Wharton School of Business at the University of Pennsylvania. Laura was the first pet insurance actuary in the United States and was named to the Society of Actuaries Top 100 Actuarial Pioneers for her ground-breaking work in pet insurance. Laura strongly believes in furthering awareness of pet insurance across North America and leads that work in her third year as Chairman of the Board of NAPHIA, the North American Pet Health Insurance Association. Laura also writes a blog on pet-related issues, the Embrace Pet Insurance blog.
February 28, 2011
Just when you thought Trend Season was over for 2011, the Embrace Pet Insurance annual pet-related small business trends article is now available on the Embrace website for your reading pleasure.
In the meantime, here is a summary for you, just in case you don't have time for the full version.
The current recession continues to affect the pet world. Although the pet industry has delivered positive growth in spite of the Great Recession, the pet industry is not immune to sagging consumer sentiment. Pet-related spending in 2011 will show an increase over 2010 levels but not at the robust rates we saw prior to the recession.
1. Spending on Pet Accessories and OTC Medicine Up
Even during the darkest days of the recession, spending on accessories and OTC medicine grew at 2%, showing that pet parents will cut back on their own expenses before those of their pets.
The APPA projects growth levels back to pre-recession levels of 5.8%. Whether we see a rebound to to this level remains to be seen but there’s no doubt it will pick up again in 2011.
2. Continued Growth in Services for Pets
According to the APPA, pet services continued to show growth in 2010, although not quite reaching the 6% level projected. In fact, growth is projected to nearly halve, from 5% in 2009 to 2.8% in 2010.
Retail behemoth Wal-Mart has rolled out pet grooming facilities but not with the characteristic aggression you might have expected. Pet travel services, such as temporary day care for pets, are definitely a niche with plenty of room to grow. Who better to pioneer the idea than Disney, which has finally caught on to the trend of vacationers travelling with their pets, opening the Best Friends Pet Care luxury dog and cat resort right across from the Walt Disney World Resort.
3. Veterinary Spending Doggedly Increases
While growth in pet supplies and services might be “languishing” in the 2 to 4% range over the last couple of years, veterinary services continue to surge ahead. This year, the APPA projects 6.2% growth but I wouldn’t be surprised if it were even lower given the historically low level of veterinary inflation we’re experiencing.
General veterinary hospitals will benefit as pet parents choose to have complicated surgery and treatment at their regular (and cheaper) veterinarian rather than at a specialty hospital.
4. Pet Insurance Inching Into Mainstream
The US pet insurance industry was not immune to the recession in 2009 and 2010. Gross written premiums (GWP) reached $290 million in 2009  and are projected to reach $327 million (12% growth) at the end of 2010. I expect overall premium growth of 14% in 2011 that will see the US pet insurance industry grow to $374 million in GWP.
5. Digging Further into Cat Health
CATalyst, a non-profit group aimed at reducing the perception of cats as aloof and not needing human contact or care, launched a new program in 2010 to encourage and educate veterinarians to turn around the declining number of vet visits and it may be one way veterinarians are bolstering their revenues during the tail end of the recession.
6. Pet Businesses Thrive Socially
Social networking in the pet space went mainstream in 2010, drawing out large and small organizations, as well as pet-focused individuals looking to help out pet non-profits who amongst companies of all sizes.
2010 saw the first social media conference solely for pet bloggers, Blogpaws, closely followed by BarkWorld, covering a broad spectrum of pet social media. On the non-profit side, while many rescue organizations are using social networking as part of their funding drives, pet lovers are taking fund-raising into their own paws with online “pawpawty” events on Twitter that raise thousands of dollars for charity at a time, as well as “personal” fund-raising drives, where pet parents finding themselves in a financial predicament over their pet’s health are turning to organizations such as GiveForward to help raise the necessary funds.
7. Large Retailers Still Playing to Win
Target and Wal-Mart continue to expand their pet aisles and, in the case of Wal-Mart, their pet services; however PetSmart and Petco continue to dominate the pet retail space despite these encroachments.
8. Customers Are Talking About You Online
Online reviews continue to have great impact on the purchase of pet products and services. Pet parents looking for a new veterinarian in their area can turn to Yelp.com, those checking out pet insurers go to PetInsuranceReview.com, and of course, Amazon provides customer reviews for everything they sell or advertise.
9. Pet-related Businesses Have Unfulfilled Ecommerce Aspirations
In 2010, there was a paucity of web development in the pet world – a missed opportunity indeed. This really is an area that can make a small business stand out but it is much harder and more expensive to accomplish than one would think.
10. Pet-related Blogs Become Everyday Reading
Pet-related blogs will continue to influence in 2011 as pet parents integrate blogs as a daily part of their informational lives.
Bloggers such Pet Connection, Pawcurious, About.com’s Dr. Janet Crosby and Yes Biscuit! continue to gain respect and readership, building a small but influential community around their blogs. There are few more mainstream pet bloggers, Martha Stewart being the only one I can think of (both Martha and her dogs blog), which surprises me. Most large pet-related brands have a blog, although some are not much more than blatant product marketing instead of quality conversations with pet parents. Eukanuba and Petco lead the pack in engaging readers with their brands. Look for more large brands to jump on this wagon in 2011.
And one final bonus trend…
11. Veterinary Advice Goes Virtual
If you ask most veterinarians about online veterinary advice, they’d strongly denounce such interactions as amateurish, unqualified and even life threatening. Having said that, there is a need for a second opinion on a condition or perhaps clarification something their own vet that can be provided by qualified online veterinary services such as VetLive.com or PetDocsOnCall.com. I expect we will see discussion around and use of this convenient veterinary service grow in 2011.
You can find the details on the Embrace website on the Pet Business Trends 2011 page.
Pet Industry Trends 2011
Pet Industry Trends 2010
Pet Industry Trends 2009
Pet Industry Trends 2008
Pet Industry Trends 2007
Pet Industry Trends 2006
About the author: Laura Bennett FSA CFA is the CEO and Co-Founder of Embrace Pet Insurance. Her career working in the insurance industry has taken her from Toronto, Canada and Dublin Ireland to the US, where she obtained her MBA from the Wharton School of Business at the University of Pennsylvania. Laura was the first pet insurance actuary in the United States and was named to the Society of Actuaries Top 100 Actuarial Pioneers for her ground-breaking work in pet insurance. Laura strongly believes in furthering awareness of pet insurance across North America and leads that work in her current role of Chairman of the Board of NAPHIA, the North American Pet Health Insurance Association. Laura also writes a blog on pet-related issues, the Embrace Pet Insurance blog.
January 16, 2011
Lea, one of the Embracers you may have talked with about your pet insurance policy, has been working on her dogs' weight over the last few months. Here she shares her experience with you so that you might be inspired to look at your own dog's weight with fresh eyes.
I know dogs pretty well. I work with them, I foster them, I’ve studied canine behavior…but I didn’t know that my own dogs were obese.
I’m not trying to guilt you if you’re already slacking on the new year’s resolution to get in shape and shed those pounds. But what better time to give you a wake-up call about your pets’ weight? Are they overweight? Obese? “More of them to love” might mean a sick or uncomfortable pet.
Back in the summer, I was approached by Nulo to have Lyger and Tahlula participate in the Nu-Campaign to fight pet obesity. The challenge involved feeding my dogs a quality diet, monitoring their caloric intake, and increasing their exercise. Easy enough right? Tell that to two hungry chow-hounds!
We were able to show the results of the challenge on local TV, and talk about our “wake up call”:
Step 1: To get you started, Nulo offers a (free) helpful chart to help you determine how overweight your dog is, and about how much they need to lose. There are some quick ways you can evaluate your pet yourself-but you need to be very open and honest with yourself. From Nulo.com FAQ:
“First, view your pet from the side. You are looking for a normal body shape showing a tucked abdomen and no sagging stomach. Second, view your pet from above. You are looking for an hour glass shape between its shoulders, stomach and rear. If your pet has a broad, flat back and no waist definition your pet is most likely overweight. Finally, feel for your pet’s ribs. If your dog or cat’s body is difficult to feel under the skin, this could be a sign of excess fat.”
Step 2: determine how many calories your pet should actually be getting. If you opt to feed Nulo, the serving amounts are calculated for you. If you opt to feed another food, I’d suggest getting recommendations from your vet on what food and how much to serve. I learned that the serving suggestions on most grocery brand foods are very broad, and tend to be excessive. Without realizing it, I’d been “supersizing” their meals.
Step 3: This is the part of the program that helps you bond with your pet, and gets you some exercise too; Get your pets moving! All it takes is a few minutes a few times a day. A short walk around the block. Throwing the ball in the yard. A trip to the dog park. With elderly or ill pets, it’s important to introduce exercise gradually, but it’s up to you to get creative. One blogger started out by throwing her cats favorite toy up the stairs, so they’d have to burn extra calories to get it. We played a lot of “chase me” and tug-of-war in the living room. Five minutes of play twice a day gets sedentary pets moving, and you can increase from there.
It turns out that Lyger and Tahlula actually liked being on the challenge. The higher quality food meant that they could eat less, and stay satisfied longer. No one was bothering me for dinner at lunch time. Both of my dogs have lost several pounds each. Most noticeably, Tahlula is down from about 85 to 77 Lbs-an ideal weight! Her vet told me yesterday that her joint issues are under control, her coat looks great, and he’d “never guess she was 9 years old”. What a great thing for a pet parent to hear!
If you’re ready to make the commitment to your pet’s weight wellness, Nulo has also setup free trackers for your pet’s weight loss, exercise, and BMI much like MyFitnessPal.com or Weight Watchers online tools.
But, the most important thing - stay committed. Get your family involved in feeding your pets properly, and exercising them regularly. Feed a quality food—it might cost just a little bit more (less than you might think), but aren’t extra years with your pet worth it?
January is Wellness Month at Embrace Pet Insurance
Guest post: cat wellness care or why cats are not little dogs
Claim Example: Spay (aka OVH/OVE in veterinary speak)
Claim Example: Neuter
Guest Post by Lea: This is your Weight-Loss Wakeup Call
Why Are Pet Veterinarian Visits Going Down?
The Embrace Wellness Rewards Plan
Guest Post: why wellness checkups are so important to me
The Embrace Wellness Rewards Plan
Lea is one of Embrace's longest serving Embracers, being one of the first two employees hired at the company. She does a wonderful job looking after policy renewals at Embrace, as well as blogging on the Embrace Pet Community blog. And of course, she looks pretty darn good on TV don't you think!
November 24, 2010
New art gallery featuring contemporary animal art makes its debut at Embrace Pet Insurance in Beachwood, OH.
A pet insurance company and an art gallery may seem like an odd combination to some, but in the era of new media and art marketing, it is a perfect fit.
Canton, OH artist BZTAT (AKA Vicki Boatright) is teaming up with Embrace Pet Insurance in Beachwood to create the BZTAT Studios Embrace Gallery. The new gallery located at Embrace’s home offices at 23625 Commerce Park, Suite 150 in Beachwood will hold a Holiday Open House Reception on Thursday, December 2, 2010 from 4pm – 8pm to celebrate the holiday season. A Grand Opening celebration for the gallery will be planned later on in the New Year.
Embrace CEO Laura Bennett first connected with artist BZTAT online through social media. They met in person at the BlogPaws pet blogging conference in Columbus, OH in April and again at the second BlogPaws conference in Denver, CO in September. Recognizing that they shared an interest in pets and that their business purposes overlapped, they forged a partnership that served both entrepreneurs well.
“Having an art gallery in our offices is an exciting venture for Embrace,” said Bennett. “Not only do we have the opportunity to have high quality artwork on our walls, the gallery helps us achieve one of our core values, which is to serve both the pet community at large and our own communities at home. Being a supporter of the arts brings value to our organization, enhances the local community, and adds to the overall experience for our customers.”
Vicki Boatright, known as BZTAT (pronounced bee-zee-tat), is an accomplished artist based in the burgeoning Canton Arts District some 60 miles south of Beachwood. An avid pet lover and blogger, she is well known to the international pet blogging community through her two blogs and through social media.
Boatright specializes in whimsical paintings, drawings and prints of cats, dogs and other companion animals. She creates colorful, customized pet portraits, which are unique in their original contemporary style and are collected by people around the world. She also creates murals, recently completing a large scale public artwork featuring 4 cats on the side of a building in Canton. She uses the name BZTAT in homage to a feline companion of that name who was with her for 19 years.
Boatright eschews the usual methods of marketing artwork through traditional gallery representation and juried competitions. Through the use of social media and targeted networking, she has developed an international following for her work in a relatively short amount of time.
“I prefer to represent myself through networking with individuals and corporations with a pet focus,” said Boatright. “Most of my artwork is pet oriented, so it makes more sense for me to market my work to people who value their pets and enjoy creativity along pet themes. Representation through traditional galleries can’t give me that kind of focus.”
“Embrace is an organization that values pets, and its customers are pet lovers as well,” Boatright explained further. “They had a fantastic space in their offices that begged to be an art gallery. Partnering with them made so much sense on many fronts.”
Boatright plans to develop the Embrace Gallery into an interactive space, eventually offering classes and workshops that encourage pet-oriented creativity.
You can learn more about the artist and view her artwork at www.bztat.com.
All are welcomed to attend the Holiday Open House Reception on Thursday, December 2, including pets. Light refreshments and pet treats will be served.
Embrace Pet Insurance and the BZTAT Studios Gallery at Embrace are located in the rear of the building at 23625 Commerce Park, Suite 150, Beachwood, OH 44122.
For more information, contact: Vicki Boatright email@example.com or (330) 371-3150
June 18, 2010
I can't believe it's that time again but Pet Health Insurance Month is coming up in September! The North American Pet Health Insurance Association (NAPHIA) is sponsoring the event across the US and Canada.
Time to dust off your story telling submit your pet insurance claim stories and nominate your favorite veterinarian for some great prizes, including $1,000 for you and a grant for your veterinarian. You can do it!
The 2009 pet insurance story was Heimdall's battle with a rare type of pneumonia that cost more than $10,000.
Last year's winning veterinarian was Dr. Wayne Ingmire of Chicago, IL.
Check out the details over at NAPHIA.org.
April 01, 2010
Embrace is tapping into the world of fish parents who care for the 75 million goldfish in America
Mayfield Village, OH – Embrace Pet Insurance swims against the tide, adding goldfish health insurance coverage to its customizable product range.
Now that Embrace Pet Insurance is intimately familiar with the cat and dog health insurance market in the US, the company is leveraging its actuarial and insurance knowledge and is announcing its new customizable goldfish insurance product.
Laura Bennett, Embrace co-founder and the only goldfish insurance actuary in the US, explains the rational for such a move. “Goldfish might seem to be one dimensional and unfeeling pets to the uninitiated, but underneath their scaly exterior, they really have a heart of gold. Those who welcome goldfish into their family reap a lifetime of emotion from these loving pets.”
Bennett developed goldfish mortality and morbidity actuarial tables based on her own lifetime of experience raising the domesticated fish. “Yes, there’s a large drop off when you bring them home from the fair, but if they survive the initial shock, they settle in quite well. I loved many goldfish in our house growing up. I particularly remember my third goldfish, Jonathan, who lived to the ripe old age of 12 years. I’m sure he would have lived several years longer if our cat Lily hadn’t finally found out that cats aren’t actually allergic to water. That was a very sad day in our household.”
Embrace goldfish insurance covers hereditary conditions such as swim bladder and telescopic eye problem (as long as they aren’t showing clinical signs before you purchase your insurance). The insurance also covers a variety of treatments for goldfish illnesses, from antibiotics for dropsy, to weight reduction programs for overfeeding, to amputation surgery for fin rot.
Bennett says “Most people have no idea how expensive it can be to treat some of these every-day conditions. Fin amputation surgeries can range anywhere from $500 using aquarium sedatives, a fish net, and a pair of nail scissors, to $15,000 for a board certified specialist using a specialized breathing table developed for fish. Gone are the days of flushing a goldfish down the toilet (also known as economic euthanasia). Veterinarians can do so much more for goldfish than they used to, even 5 years ago.”
Goldfish premium rates range from as little as $2 up to $56 a month and are based on a number of factors such as fish age (have your veterinarian give you an estimate if you aren’t sure of your goldfish’s exact date of birth), location (fish vets in NY city are so much more expensive than those in Fargo MN); and breed (the overbred Ekoj hybrid is particularly sickly) all affect the premium. You can also get a multi-pet discount, although having a family cat dramatically increases the rate.
If you love your goldfish as much as we do, Embrace Pet Insurance recommends goldfish insurance for your finned friends. It’s the one thing you can’t buy when you need it. To explore your goldfish insurance options, call 800-511-9172, or go to www.embracepetinsurance.com for a customized quote.
# # #
About Embrace Pet Insurance
Embrace Pet Insurance Agency LLC is a specialist insurance agency headquartered in Mayfield Village, a suburb of Cleveland, Ohio. Embrace was founded by Laura Bennett and Alex Krooglik, pet parents who also happen to be insurance experts, and offers self-serve, customizable pet health insurance for dogs and cats, and now goldfish. All goldfish policies are underwritten by Carp Health Assurance Company. Embrace is based on the core values of innovation and not taking oneself too seriously. On the web at Embrace Pet Insurance and the Embrace Pet Insurance blog.
Addendum: if you didn't notice by now, this was posted on April Fool's Day. Just a little pet insurance humor for the day :)
December 02, 2009
Ooh ooh! Some exciting news I've been dying to share.
We at Embrace Pet Insurance have partnered with The International Cat Association (TICA) to provide discounts and pet health insurance education to TICA's members and pet owners.
While I do love dogs (having grown up with many different canine characters through to my adulthood), I've most recently had only cats in the house (young family, young company, neglected husband - no time to care properly for a dog - yet!) so I'm very happy with this relationship. Cats get the short end of the stick when it comes to pet insurance so hopefully our relationship with TICA will change that.
Here's my favorite part of the press release:
"Other organizations have associations with other pet insurance companies but Embrace not only provides what we consider the best insurance coverage compared to other companies, but Embrace also shares the same philosophy about cat welfare as TICA," said Fisher. "That is important to our members and it is why we chose to partner with Embrace."
About The International Cat Association
Organized during 1979, The International Cat Association (TICA) is the world's largest genetic registry of pedigreed cats, largest registry of household pet cats and kittens, and one of the world's largest sanctioning bodies for cat shows. TICA currently recognizes more than 54 breeds of cats. No matter where you are, you’re in TICA’s world. A world of fabulous felines…fun…and friendships. To learn more about TICA visit http://www.tica.org/
Picture courtesy of Emily Krooglik, age 6 (daughter of Alex Krooglik, co-founder of Embrace) - it's her modernistic tribute to her black cat Mila. Don't you think it's awesome?!
November 06, 2009
AOL's Paw Nation blog recently ran an article on pet insurance, with a nice mention of Embrace.
Pet insurance covers your pet's accidents, injuries, and illnesses; sometimes it will even take care of chronic conditions, dental care or check-ups. Depending on the type of care your pet needs, pet health insurance can help your four-legged friend maintain a healthy lifestyle without the build up of vet bills.
It's not a bad little article but needs a little clarification in some areas:
Article: ...Unlike most human health insurance, many pet insurance plans let you keep your vet, so your pooch or kitty won't have to leave his or her favorite doctor.
Fact: currently, ALL pet insurance plans let you keep going to your veterinarian. Quite frankly, your veterinarian doesn't even have to know you have pet insurance because you pay your vet bill and then claim from the pet insurer directly.
Article: ...On the other end of the spectrum, Embrace Pet Insurance covers cancer treatments and chronic illnesses, but not pre-existing conditions, like respiratory infections.
Fact: it's true, Embrace does not cover pre-existing conditions - but then, neither does any other pet insurer. Having said that, we do cover pre-existing conditions if the condition is curable, like a respiratory infection, after goes away for 12 months or more. And just to be absolutely clear, we cover respiratory infections if they aren't pre-existing conditions, just in case you were wondering :)
Article: Pet insurance isn't for everyone. Talk to your vet about what type of pet health insurance plan would be best for you and your furry companion.
Fact: there's no doubt that there are many veterinarians who understand pet insurance and would be able and willing help you decide what plan is best for you - but not as many as you might think. Vets focus on loving care and veterinary medicine - that's their job. They may feel pet insurance comes under that purview; they may not. Would you ask your own doctor which health insurance plan is right for you?
When looking into pet insurance, I recommend you research in many places to find the plan that works for you - by all means, ask your veterinarian what he or she thinks, but also...
- read pet blogs on the topic,
- talk to other pet parents about their pet insurance experience,
- read online reviews (www.petinsurancereview.com is a good place to start),
- go to the companies' websites and call them with your questions.
Then you'll be in a good place to make the right decision for you.
May 11, 2009
NAPHIA is the North American Pet Health Insurance Association and Embrace is the 5th member to join (see bottom of this post for the other members).
I'm not one for joining organizations (I have better things to be doing with my time right now) but I thought this is one was worth the time and effort.
Pet insurance is only going to grow if pet parents know more about the benefits of pet insurance and we (embrace) can't do it by ourselves.
Pet Health Insurance Association Grows in Robust Market Adding Additional Pedigree to Board of Directors
May 7, 2009 (Pittsburgh, PA) The North American Pet Health Insurance Association(NAPHIA) announced today the addition of Laura Bennett, President and Chief Embracer of Embrace Pet Insurance to its Board of Directors.
According to Loran Hickton, Executive Director of NAPHIA, “Laura Bennett is a champion of pets and their owners. Along with her team, she has built a successful pet health insurance company, while supporting the most positive principals of third party support for better pet care for all pets. Laura is creative and a keenly focused business person who will add significant value to the efforts of our Board.”
Ms. Bennett has over 16 years of insurance industry experience, including her work for The Canada Life Assurance Company in Toronto, Canada, and Dublin, Ireland, where she held a number of different leadership roles in asset-liability management, strategic planning, and business development. Laura holds an honors mathematics degree from the University of Western Ontario, is a qualified life and health actuary, and holds a chartered financial analyst designation. Laura is the only pet health insurance actuary in North America. Laura received her MBA, with a concentration in Strategic and Entrepreneurial Management from the University of Pennsylvania's Wharton School, where she graduated with several university and peer awards. She was also part of the team that won first prize in the Wharton Business Plan Competition in 2003, with an entry for a pet insurance company.
“I am honored to be a member of this distinguished board and I look forward to working with all pet health insurance providers to educate pet parents on the value of pet insurance, and to promote the highest levels of transparency in pet health insurance,” added Laura Bennett.
“While this difficult economy presents challenges for consumers and pet owners, it is also driving a robust market for pet insurance; in fact, the market in North America is very strong and has grown over 300% in just the past few years,” continued Hickton.
Research by the American Veterinary Medical Association shows that today pets are truly members of the American family. In the United States, for example, about 60% of households have at least one dog, cat, bird, or other companion animal; many have more than one. There are more than 72 million pet dogs in the U.S. and nearly 82 million pet cats. The owners of these pets spent $24.5 billion on veterinary medicine in 2006, more than double their spending of ten years earlier.
The Board of Directors of NAPHIA:
Jack Stephens, DVM, President & Founder, Pets Best Pet Health Insurance
Darryl Rawlings, CEO & Founder, American Pet Insurance Company, Trupanion™ and Vetinsurance™ brands
Dennis Rushovich, President and Chief Executive Officer of Hartville Group, which includes Hartville Pet Health Insurance, ASPCA Pet Health Insurance™, and Petshealth Care Plan™ brands
Randy Valpy, President & COO, SecuriCan, Petsecure Pet Health Insurance
Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of pet health insurance to North American pet owners, the general public, and the veterinary industry. For more information, visit www.naphia.orgor call 412-319-7730 / 412-908-9766.
North American Pet Health Insurance Association
May 07, 2009
If you are an animal lover who's always wanted to be on TV, here's your chance.
GotCast is casting for a major network television show and they're looking for all sorts of people that have animals as an intergral part of their life. If your family has a love for animals & it is an integral part of your lives, business, hobby or philanthropic nature... they want to hear from you.
What are they looking for?
Families w/kids that either have lots of pets/animals (any type), animal related businesses, animal rescues, or interesting animal dynamics in the family! You could rescue animals, train animals, raise animals, work with animals or just love animals and have lots of them.
Applications run from 4/29/2009 12:00 AM to 5/29/2009 11:59 PM and you must be at least 18 years old.
Casting applications are here. Good luck!