Top 10 Pet-related Trends 2012

Myla loves barley 4Did you know that that spending on pets in 2011 topped $50 billion for the first time? That's a lot of dog collars, don't you think! 

Actually, we spend on everything from pet accessories and food to veterinary care and services such as boarding and pet sitting. To put $50 billion in perspective, the pet industry tops the book publishing ($31 billion) and women’s clothing ($41 billion) industries by a healthy margin.

Read more



Top 10 Pet-related Small Business Trends 2011

IMG_1709 Just when you thought Trend Season was over for 2011, the Embrace Pet Insurance annual pet-related small business trends article is now available on the Embrace website for your reading pleasure.

In the meantime, here is a summary for you, just in case you don't have time for the full version.

Read more



Guest Post by Lea: This is your Weight-Loss Wakeup Call

Lea, one of the Embracers you may have talked with about your pet insurance policy, has been working on her dogs' weight over the last few months. Here she shares her experience with you so that you might be inspired to look at your own dog's weight with fresh eyes.


I know dogs pretty well.  I work with them, I foster them, I’ve studied canine behavior…but I didn’t know that my own dogs were obese.

I’m not trying to guilt you if you’re already slacking on the new year’s resolution to get in shape and shed those pounds.  But what better time to give you a wake-up call about your pets’ weight?  Are they overweight?  Obese?   “More of them to love” might mean a sick or uncomfortable pet.

Read more



Press Release: New art gallery featuring contemporary animal art makes its debut at Embrace Pet Insurance

BZTAT-Studios-Logo-LR-032409 New art gallery featuring contemporary animal art makes its debut at Embrace Pet Insurance in Beachwood, OH.

A pet insurance company and an art gallery may seem like an odd combination to some, but in the era of new media and art marketing, it is a perfect fit.

Read more



North American Pet Health Insurance Month is coming up - get your entries in!

Sept10a

I can't believe it's that time again but Pet Health Insurance Month is coming up in September! The North American Pet Health Insurance Association (NAPHIA) is sponsoring the event across the US and Canada.

Time to dust off your story telling submit your pet insurance claim stories and nominate your favorite veterinarian for some great prizes, including $1,000 for you and a grant for your veterinarian. You can do it!

Read more



Press Release: Embrace Pet Insurance Swims Upstream To Add Goldfish Coverage to Its Product Range

Embrace is tapping into the world of fish parents who care for the 75 million goldfish in America

Mayfield Village, OH – Embrace Pet Insurance swims against the tide, adding goldfish health insurance coverage to its customizable product range.

Read more



Announcement: Embrace Pet Insurance partners with The International Cat Association TICA

TICA Ooh ooh! Some exciting news I've been dying to share.

We at Embrace Pet Insurance have partnered with The International Cat Association (TICA) to provide discounts and pet health insurance education to TICA's members and pet owners.

Rainbow kitty While I do love dogs (having grown up with many different canine characters through to my adulthood), I've most recently had only cats in the house (young family, young company, neglected husband - no time to care properly for a dog - yet!) so I'm very happy with this relationship. Cats get the short end of the stick when it comes to pet insurance so hopefully our relationship with TICA will change that.

Read more



PawNation talks pet insurance

Pawnation-pet-insurance-425mt102209 AOL's Paw Nation blog recently ran an article on pet insurance, with a nice mention of Embrace.

Pet insurance covers your pet's accidents, injuries, and illnesses; sometimes it will even take care of chronic conditions, dental care or check-ups. Depending on the type of care your pet needs, pet health insurance can help your four-legged friend maintain a healthy lifestyle without the build up of vet bills.

Read more



Embrace Pet Insurance joins NAPHIA

Naphia NAPHIA is the North American Pet Health Insurance Association and Embrace is the 5th member to join (see bottom of this post for the other members).

I'm not one for joining organizations (I have better things to be doing with my time right now) but I thought this is one was worth the time and effort.

Pet insurance is only going to grow if pet parents know more about the benefits of pet insurance and we (embrace) can't do it by ourselves.

Read more



Are you an animal lover who wants to be a TV star?

Casting for animal lovers If you are an animal lover who's always wanted to be on TV, here's your chance.

GotCast is casting for a major network television show and they're looking for all sorts of people that have animals as an intergral part of their life. If your family has a love for animals & it is an integral part of your lives, business, hobby or philanthropic nature... they want to hear from you.

Read more





Get an Embrace Pet Insurance Quote