Press Release: Embrace Pet Insurance Swims Upstream To Add Goldfish Coverage to Its Product Range

Embrace is tapping into the world of fish parents who care for the 75 million goldfish in America

Mayfield Village, OH – Embrace Pet Insurance swims against the tide, adding goldfish health insurance coverage to its customizable product range.


Now that Embrace Pet Insurance is intimately familiar with the cat and dog health insurance market in the US, the company is leveraging its actuarial and insurance knowledge and is announcing its new customizable goldfish insurance product.


Laura Bennett, Embrace co-founder and the only goldfish insurance actuary in the US, explains the rational for such a move. “Goldfish might seem to be one dimensional and unfeeling pets to the uninitiated, but underneath their scaly exterior, they really have a heart of gold. Those who welcome goldfish into their family reap a lifetime of emotion from these loving pets.”


Embrace Pet Insurance Goldfish Mortality Table Bennett developed goldfish mortality and morbidity actuarial tables based on her own lifetime of experience raising the domesticated fish. “Yes, there’s a large drop off when you bring them home from the fair, but if they survive the initial shock, they settle in quite well. I loved many goldfish in our house growing up. I particularly remember my third goldfish, Jonathan, who lived to the ripe old age of 12 years. I’m sure he would have lived several years longer if our cat Lily hadn’t finally found out that cats aren’t actually allergic to water. That was a very sad day in our household.”


Embrace goldfish insurance covers hereditary conditions such as swim bladder and telescopic eye problem (as long as they aren’t showing clinical signs before you purchase your insurance). The insurance also covers a variety of treatments for goldfish illnesses, from antibiotics for dropsy, to weight reduction programs for overfeeding, to amputation surgery for fin rot.


Bennett says “Most people have no idea how expensive it can be to treat some of these every-day conditions. Fin amputation surgeries can range anywhere from $500 using aquarium sedatives, a fish net, and a pair of nail scissors, to $15,000 for a board certified specialist using a specialized breathing table developed for fish. Gone are the days of flushing a goldfish down the toilet (also known as economic euthanasia). Veterinarians can do so much more for goldfish than they used to, even 5 years ago.”


Goldfish premium rates range from as little as $2 up to $56 a month and are based on a number of factors such as fish age (have your veterinarian give you an estimate if you aren’t sure of your goldfish’s exact date of birth), location (fish vets in NY city are so much more expensive than those in Fargo MN); and breed (the overbred Ekoj hybrid is particularly sickly) all affect the premium. You can also get a multi-pet discount, although having a family cat dramatically increases the rate.


If you love your goldfish as much as we do, Embrace Pet Insurance recommends goldfish insurance for your finned friends. It’s the one thing you can’t buy when you need it. To explore your goldfish insurance options, call 800-511-9172, or go to for a customized quote.


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IStock_000007063182XSmallrev About Embrace Pet Insurance

Embrace Pet Insurance Agency LLC is a specialist insurance agency headquartered in Mayfield Village, a suburb of Cleveland, Ohio. Embrace was founded by Laura Bennett and Alex Krooglik, pet parents who also happen to be insurance experts, and offers self-serve, customizable pet health insurance for dogs and cats, and now goldfish. All goldfish policies are underwritten by Carp Health Assurance Company. Embrace is based on the core values of innovation and not taking oneself too seriously. On the web at Embrace Pet Insurance and the Embrace Pet Insurance blog.  


Addendum: if you didn't notice by now, this was posted on April Fool's Day. Just a little pet insurance humor for the day :)

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