Announcement: Embrace Pet Insurance partners with The International Cat Association TICA

TICA Ooh ooh! Some exciting news I've been dying to share.

We at Embrace Pet Insurance have partnered with The International Cat Association (TICA) to provide discounts and pet health insurance education to TICA's members and pet owners.

Rainbow kitty While I do love dogs (having grown up with many different canine characters through to my adulthood), I've most recently had only cats in the house (young family, young company, neglected husband - no time to care properly for a dog - yet!) so I'm very happy with this relationship. Cats get the short end of the stick when it comes to pet insurance so hopefully our relationship with TICA will change that.

Here's my favorite part of the press release:

"Other organizations have associations with other pet insurance companies but Embrace not only provides what we consider the best insurance coverage compared to other companies, but Embrace also shares the same philosophy about cat welfare as TICA," said Fisher. "That is important to our members and it is why we chose to partner with Embrace."

About The International Cat Association
Organized during 1979, The International Cat Association (TICA) is the world's largest genetic registry of pedigreed cats, largest registry of household pet cats and kittens, and one of the world's largest sanctioning bodies for cat shows. TICA currently recognizes more than 54 breeds of cats. No matter where you are, you’re in TICA’s world. A world of fabulous felines…fun…and friendships. To learn more about TICA visit

Picture courtesy of Emily Krooglik, age 6 (daughter of Alex Krooglik, co-founder of Embrace) - it's her modernistic tribute to her black cat Mila. Don't you think it's awesome?!

Celebrating Embrace Pet Insurance's 3rd anniversary - hello to year 4!

Can you believe it? Three years ago, in October 2006, we sold our first Embrace pet health insurance policy. Yes, it was to cover Lily, my newly rescued cat, but it wasn't too long after that that a brave soul, who wasn't a friend or family or a competitor, also bought an Embrace policy too - much to our delight and amazement.

Embrace Pet Insurance website Oct 2006 We've come a long way from only being able to sell policies over the phone (it was another 6 months before we launched our first e-commerce website) and the only information about our policies was on this very blog. I'm still amazed that people actually picked up the phone and called us to buy a policy. We appreciate it very much.

Much has happened at Embrace over the last 3 years. If you are interested, we have a brief history of Embrace on our website. 

Most importantly though, every Embracer would like to thank YOU, the thousands of pet parents who put your trust in Embrace on behalf of your  cats and dogs. Simply stated, we wouldn't exist without your confidence we will be there when you need us.

I wonder what things will look like for Embrace in another 3 years. What do you think? 

Embrace Pet Insurance joins NAPHIA

Naphia NAPHIA is the North American Pet Health Insurance Association and Embrace is the 5th member to join (see bottom of this post for the other members).

I'm not one for joining organizations (I have better things to be doing with my time right now) but I thought this is one was worth the time and effort.

Pet insurance is only going to grow if pet parents know more about the benefits of pet insurance and we (embrace) can't do it by ourselves.

Pet Health Insurance Association Grows in Robust Market Adding Additional Pedigree to Board of Directors

May 7, 2009 (Pittsburgh, PA) The North American Pet Health Insurance Association(NAPHIA) announced today the addition of Laura Bennett, President and Chief Embracer of Embrace Pet Insurance to its Board of Directors.

According to Loran Hickton, Executive Director of NAPHIA, “Laura Bennett is a champion of pets and their owners. Along with her team, she has built a successful pet health insurance company, while supporting the most positive principals of third party support for better pet care for all pets. Laura is creative and a keenly focused business person who will add significant value to the efforts of our Board.”

Ms. Bennett has over 16 years of insurance industry experience, including her work for The Canada Life Assurance Company in Toronto, Canada, and Dublin, Ireland, where she held a number of different leadership roles in asset-liability management, strategic planning, and business development. Laura holds an honors mathematics degree from the University of Western Ontario, is a qualified life and health actuary, and holds a chartered financial analyst designation. Laura is the only pet health insurance actuary in North America. Laura received her MBA, with a concentration in Strategic and Entrepreneurial Management from the University of Pennsylvania's Wharton School, where she graduated with several university and peer awards. She was also part of the team that won first prize in the Wharton Business Plan Competition in 2003, with an entry for a pet insurance company.

“I am honored to be a member of this distinguished board and I look forward to working with all pet health insurance providers to educate pet parents on the value of pet insurance, and to promote the highest levels of transparency in pet health insurance,” added Laura Bennett.  

“While this difficult economy presents challenges for consumers and pet owners, it is also driving a robust market for pet insurance; in fact, the market in North America is very strong and has grown over 300% in just the past few years,” continued Hickton.

Research by the American Veterinary Medical Association shows that today pets are truly members of the American family. In the United States, for example, about 60% of households have at least one dog, cat, bird, or other companion animal; many have more than one. There are more than 72 million pet dogs in the U.S. and nearly 82 million pet cats. The owners of these pets spent $24.5 billion on veterinary medicine in 2006, more than double their spending of ten years earlier.

The Board of Directors of NAPHIA:

Jack Stephens, DVM, President & Founder, Pets Best Pet Health Insurance

Darryl Rawlings, CEO & Founder, American Pet Insurance Company, Trupanion™ and Vetinsurance™ brands

Dennis Rushovich, President and Chief Executive Officer of Hartville Group, which includes Hartville Pet Health Insurance, ASPCA Pet Health Insurance™, and Petshealth Care Plan™ brands

Randy Valpy, President & COO, SecuriCan, Petsecure Pet Health Insurance

Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of pet health insurance to North American pet owners, the general public, and the veterinary industry.  For more information, visit www.naphia.orgor call 412-319-7730 / 412-908-9766.

Loran Hickton

Executive Director

North American Pet Health Insurance Association

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