Guest Blogger Guidelines&Suggestions

If you are interested in sharing a guest post on the Embrace Pet Insurance blog, here are my guidelines for a successful Embrace guest post.

Before I go on, email me stating specifically what your expertise and proposed topic are to confirm they work before you write your post. The majority of guest post requests are not accepted so it saves everyone time and wasted effort.

Now read on...

Expertise

The Embrace Pet Insurance blog is all about high quality information on pet health insurance and pet health, which means you MUST be an expert (like be a veterinarian or vet tech) or have some relevant personal experience in what you are writing about to qualify as a guest blogger specifically for Embrace (like be a pet parent with pet insurance or have a pet with a specific condition you can talk about.)

I cannot overstate this enough. The vast majority of the guest blogger requests I get are not posted.

For example, if you are a content writer without the specific medical expertise you are blogging about, your post will not qualify as a guest post. Specifically, if you just writing a post to get a link, this is not the place for you.

Topics

The Embrace blog is read by pet parents, veterinarians, other pet insurance companies, pet bloggers, and other people interested in pet health insurance and pet health.

I have themes each month so if you are on topic, that helps a lot but not absolutely required. Here is the current theme list.

November 2013 cancer
December Winter Dangers!
January 2014 pet training
February dental
March nutrition
April pet health
May pet fitness
June summer-related
July pet safety
August solving problem behavior
September Pet Health Insurance Month
October pets and kids
November holiday & winter
December mixed breeds versus pure bred cats and dogs

Some of the posts that get the most attention are tips, how-to posts, and interesting and informative lists that can easily be digested. I am always looking for:

  • veterinary commentary on pet health, such as specific conditions or new technologies (you must be an expert such as a veterinarian or vet tech),
  • blog posts that talk about a direct experience you have had with pet insurance or your experience pet parenting related to pet health
  • informational posts that use your expertise in the pet world (e.g. as a breeder, trainer, or rescue worker) to talk about a topic relevant to the theme for the month

Again, email me with your proposed topic in advance to confirm it works.

Sub Headings

Subheadings are great for breaking up your posts, and make them easier to read.

Images

Ellie giving Barnes luvs Images grab a reader’s attention. If you can’t come up with an image that directly relates to what you’re writing about, think of abstract images that may illustrate your point. Pictures of your own pets are always good too.

  • Images can be of any size – I will insert them into the piece where indicated in a size that fits the blog
  • You must have permission to use an image, or at least use one where there is no copyright issue, and you must properly attribute the image
  • No clip art please!

NOTE: If you aren’t able to find an image, I can find one for you. I have lots of policyholders who love their pets to be shown off.

Post Length

Post length is up to you as long as it conveys the message effectively. I recommend you have a minimum of 200 words though and keep in mind that lengthy posts  can sometimes be daunting and might be more effective if parsed down.

Editing

I sometimes edit posts submitted to Embrace Pet Insurance. I won’t rewrite your article, but I may make grammatical changes, minor edits, title changes, photo changes, and other changes. Don’t take it personally . . . I am looking out for our blog readers and what works for them. If a post misses the mark completely or if it needs improvement, I will return it to you and say so.

Exclusivity

In submitting a post to the Embrace Pet Insurance blog, I am assuming your post is exclusively for use on the Embrace Pet Insurance blog. Please do not submit duplicate articles or use any submitted work elsewhere - I will know and will pull your post (and quite possibly tell everyone what you did). Of course, you’re welcome to write about the topic elsewhere, but your work posted on this blog should be unique.

In-post Links

You may include some links in your post if they are relevant to the topic you’re writing about - writing about a specific medical condition and then linking to a website on grooming will not work. I ask that you link your sources to give proper attribution. Linking to your blog or website is okay ONLY if relevant to the topic. Anything looking like spam to me will not be posted.

Byline / Signature

I want to help promote you as the author of your article, and as such, provide an opportunity to include a byline/signature on your posts. I am looking for you to let people know who you are and what you do and why it's relevant to the post; however, this section may not be used as ad space. You may include up to 2 links, but they may not be affiliate links or point to junk sites that are solely designed for promoting affiliate links. Make sure to send me your picture to include as well.

Compensation

Your published work will be rewarded with good karma and increased influence. Much better than money, don't you think?

Thank you for your interest in participating in the Embrace Pet Insurance blog. Great content benefits us all!

Questions? Please email me.

Laura Bennett
Chief Embracer and Chief Blogger
Embrace Pet Insurance