It's official! Anita Campbell, has posted the detailed Pet Industry Trends for 2009 that I write every year over on her Small Business Trends blog. It's from a small business perspective, a topic dear to my  heart.

In the meantime, here is a summary for you, just in case you didn't have time for the full version.

Pet-related Small Business Trends 2009

Question: is the pet industry recession-proof as many say it is? Answer: 2009 will prove out whether or not pet owners spend on their pets through thick and thin.

The overwhelming pet-related trend in 2009 will be value for money – spending more thoughtfully and spending less. 2009 spending will level off as pet owners pay more attention to their budgets. The top ten trends are:

Read more

I have to keep this short (big day tomorrow) but if you are interested in a sneak peak at the 2009 pet trends coming up, here's a story on some off-the-top-of-my-head comments to journalist Darcy Lockman made on the subject a month ago in her article A Dog-Centric Look Back at 2009.

The biggest trend Darcy thought for 2009?

But what is Bennett's biggest prediction for 2009? She thinks the popularity of adopting a shelter dog will skyrocket. "Shelters and rescues will be the big thing after the Obamas move into the White House. Everyone will want to say, 'I got my dog from the same place the president got his.'"

Read more

Get an Embrace Pet Insurance Quote