Stand Out with Pet Insurance Expertise
As a student of veterinary medicine, you are the future of the industry. You've learned all you can in class and you've had hands-on experience to match. The problem: everyone else in your graduating class is in the same boat. How will you stand out from the competition? You need to bring something valuable to the table, something new and unique that will help shape the future of the veterinary profession. Be an expert. Be the person everyone goes to, the leader of your practice – in pet insurance.
What You Need to Know
Pet owners with pet insurance are better clients.
Clients with pet insurance are more educated and more proactive with veterinary care for their pets. Having the safeguard of pet health insurance changes clients’ behavior; it allows them to move forward with the proper course of treatment because they can now afford it. You'll spend less time talking about costs and clients will no longer have to make decisions based on money.
Pet insurance reduces the need for economic euthanasia.
The veterinary industry has unfortunately seen its fair share of pet euthanasia due to financial issues. A client with pet insurance is more likely to opt for the life-saving procedure instead of having to make that dreadful decision to euthanize. The American Animal Hospital Association recognizes pet health insurance as a valuable option for funding proper care to cover unexpected illness or injury and "America's Veterinarian" Dr. Marty Becker believes pet insurance is one of the best ways to reduce economic euthanasia.
Revenue development: pet insurance can positively impact your business.
Bottom line: Clients with pet insurance are typically willing to visit their veterinarian more often. Some pet insurance companies even offer coverage for routine care. This motivates clients to come in more often for wellness visits, which is guaranteed revenue for your practice and also helps increase compliance, communication, and trust. Developing a strong patient relationship is important not only for your business but also for the pets you're helping.
Pet Insurance will not dictate how you practice.
A common concern from hospitals is that veterinarians will have to change the way they practice in terms of procedures and billing, but this is simply untrue. None of the services you offer or perform are affected and neither is payment. Clients pay in full, submit their claim, and receive reimbursement later for what services are covered. With pet insurance, clients and veterinarians alike feel a sense of financial security for the best veterinary care possible.
Your Role in Pet Insurance
Insurance companies don't expect veterinarians to sell pet insurance – just to point clients in the right direction and get the ball rolling. Clients are more likely to investigate something recommended by their veterinarian because they trust your opinion. Here are three tips to recommending pet insurance:
- Narrow options to one or two pet insurance companies that you trust
- Request free pet insurance marketing materials for your clinic (brochures, puppy/kitten booklets, etc)
- Have an active conversation with every pet owner that stops in
Where do you go from here?
To further your expertise, you'll need to research the pet insurance industry as a whole, learn the pros and cons of each pet insurance plan, and decide on your top two or three companies. Bring this knowledge to any veterinary clinic, appoint yourself the pet insurance guru, and you'll certainly stand out from the crowd. Go get 'em!