U.S. Pet Industry Trends Optimistic for 2013

Pet industry expert, Embrace Pet Insurance, releases its U.S. Pet Industry Trends for 2013, revealing that the share of the family budget allocated to pet-related spending continues to grow at a healthy rate.

January, 9, 2013 - Beachwood, Ohio – The industry that has come to be known as “recession proof” continues to exceed expectations, as overall pet industry spending is projected to increase yet again in 2013. Trends noted by leading pet industry expert, Embrace Pet Insurance, were released today on the Embrace website.

Pet trends areas to watch for significant growth include pet services, such as pet insurance, pet travel and pet aftercare, and also pet products, such as organic and premium pet food, pet clothing and costumes and OTC pet medications, vitamins and supplements.

No time in history has seen such a wide and growing variety of products and services for pet parents and their pets. This vast offering reflects the growing general consensus that pets are indeed a substantial part of the family now.

Read the full 2013 U.S. Pet Industry Trends report here.

###

About Embrace

Embrace Pet Insurance is a specialist insurance company focused on changing the pet insurance business. Embrace provides flexible cat and dog health insurance products, removing the need to choose between necessary, but costly, medical care versus the life of a much-loved pet. Embrace is a privately owned, Ohio-based company and is one of the most highly rated pet insurance companies in the industry.

About the North American Pet Health Insurance Association

Embrace is a member of the North American Pet Health Insurance Association (NAPHIA), featuring Laura Bennett as the Chairman of the Board. Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of quality pet health insurance to North American pet owners, the general public, and the veterinary community. As an association, it is committed to high standards and transparency in all of our actions and products To learn more, visit www.naphia.org