Matt AsterMatt Aster

Director, Internet Marketing
Start date: June 2014

What is your background?
I started out as an application database administrator at Goodyear within the enterprise data warehouse team. It didn’t take long to realize my true calling was in marketing. I left Goodyear to go to Progressive Insurance Company to work on email marketing, web experience, and web analytics. After Progressive I became the Marketing Manager at Steris Corporation managing all aspects of digital marketing but most recently I was Manager of Inbound Marketing at Precision Dialogue, a marketing agency in Westlake Ohio, focusing on earned media (search engine optimization, social media, and web analytics).

Do you have any pets currently?
I have 3 rescued cats, a Siamese, an oriental calico, and a Norweigian forest cat/Maine coon mix.

What is your favorite pet-related memory?
When my wife and I first moved in together we were looking to adopt a cat, I’ll never forget the look on her face when they brought in our first cat. 

What’s your favorite thing about Embrace?
The office atmosphere. Being greeted at the door by dogs and having everyone be so friendly makes it easy to go to work every day.

What do you like to do in your free time?
I enjoy riding my motorcycle, although I haven’t been able to ride as much lately with the other consumer of my free time (my son).

What is your favorite quote?
“You miss 100% of the shots you don’t take – Wayne Gretzky” – Michael Scott