Alex Krooglik

Chief Strategy Officer & Co-Founder

In a former life, Alex was a process engineer working in the mining and construction industries in Australia and South America. After completing his MBA at the Wharton School at the University of Pennsylvania in 2003, he embarked on a journey to bring better pet insurance to pet owners, starting and growing Embrace with Laura Bennett in 2006. At Embrace, he has focused on the customer experience and the growth of the company. As Embrace has grown, so too has the complexity of both the business and the industry, and Alex now finds himself immersed in planning Embrace’s future. His international experience is extensive and he has worked and lived in England, Chile, the United States, and Australia. His current pet is Miss Kitty, a domestic shorthair.