Alex KrooglikAlex Krooglik

President, Chief Marketing Officer & Co-founder
Start date: July 2003

What is your background?
I have over 8 years experience in the insurance industry, with roles in direct and internet marketing and product management, and 7 years in construction, where my roles included designing work flow and data mining systems for large, billion-dollar projects. My international experience is extensive and I have worked and lived in England, Chile, the United States, and Australia.

I hold an honors degree in chemical engineering from the University of Melbourne and an MBA from the Wharton School at the University of Pennsylvania where I majored in marketing. While at Wharton, I was part of a team that won first prize in the Wharton Business Plan Competition with an entry for a pet insurance company.

Do you have any pets currently?
Miss Kitty is a domestic shorthair. We got her from the Geauga Humane Society a few years ago.

What is your favorite pet-related memory?
As teenagers we got a Border Collie puppy, Sonny. The runt of the litter. I am convinced he was the world’s smartest dog. We lived on a property at the foot of the Blue Mountains, west of Sydney, and we had a small pond and lots of local wildlife, including a family of ducks. Sonny would round up the ducks every morning and bring them to our back porch, where they would proceed to poop everywhere. But he kept them in line otherwise! He would also go swimming with the ducks, never missing an opportunity to get dirty and wet.

What’s your favorite thing about Embrace?
Without a doubt the people. Everyone gives 110% and there’s a genuine culture of caring about each other and pitching in when someone needs an extra hand.

What do you like to do in your free time?
I enjoy Aikido and keeping fit. I am also a huge reader and enjoy a diverse range of interests. Recently, I read about the history of the Spanish language and a book about what life was like in America just after Columbus. I also love traveling with my wife, though that has taken a bit of a hit raising three kids.

What is your favorite quote?
If you do what you’ve always done, you’ll get what you’ve always gotten.

Anything else we should know about you?
I am an unabashed coffee snob. I am responsible for keeping Embrace supplied with delicious and fresh Lavazza coffee beans for our espresso machine. I can’t decide if I make coffee or if coffee makes me.